Once again, PPK Malaysia celebrates excellence in the mall industry through two annual awards : Best Experiential Marketing and Top Sustainability Practices. We are proud that our member malls have produced exciting ideas, community connection, and sustainability practices and consistently delivered engaging, memorable experiences for shoppers during festive seasons and year‑round.
To honour these initiatives, we continue our tradition of the Awards for Best Experiential Marketing since 2016 and the Awards for Top Sustainability Practices since 2024, to encourage member malls to further raise the bar in marketing and to champion sustainability.
Both Awards received more than 100 submissions and we thank all participants for their efforts. Our heartfelt CONGRATULATIONS go to all winners! For others, you have already come a long way – your dedication and creativity are commendable and we encourage you to keep striving forward. Every entry contributes to raising industry standards and we look forward to your continued participation in future editions.
Platinum Winners for Best Experiential Marketing 2025-2026
(all categories)
2nd from L to 2nd last R
- Rathnah Sivaprahasam, Pavilion Kuala Lumpur
- Tan Sri Teo Chiang Kok, Advisor, PPKM
- Tan Sri Eddy Chen, Advisor, PPKM
- Ng Kah Kei, Quayside Mall
- Roger Ko, Quayside Mall
- Kung Suan Ai, Pavilion Kuala Lumpur
- Yap Weei Kee, Pavilion Kuala Lumpur
- Joseph Teo, Sungei Wang Plaza
- Ng Yih Chen, Sungei Wang Plaza
- Richard Chan, Advisor, PPKM
- Phang Sau Lian, President, PPKM
Platinum Winners for Top Sustainability Practices 2025-2026
(all categories)
2nd from L to 2nd last R
- HC Chan, Advisor, PPKM
- Dato Ngeow Voon Yean, Advisor, PPKM
- Dato Joyce Yap, Advisor, PPKM
- Ahmad Hakim Abdul Rahman, Sunway Big Box Retail Park
- Tey Ruoxi, Sunway Big Box Retail Park
- Darren Chear, Sunway Velocity
- Chan Li Nee, Sunway Velocity
- Becky Chiu, Centre Point Sabah Shopping Mall
- Maria Lan, Centre Point Sabah Shopping Mall
- Phang Sau Lian, President, PPKM
Our honourable panel of judges were invited from local and international experts – THANK YOU for your invaluable time, with your astute discernment and diligence, you inspire excellence ~
Judges for Best Experiential Marketing 2025-2026
L to R:
- Mr Chris Keung, Co-chair of Institute of Shopping Centre Management (ISCM), Hong Kong representing Ms Katherine Lo, ISCM Co-chair
- Ms Zuraini Abd Ghani, Director, Package Development Division, Tourism Malaysia
- Ms Phang Sau Lian, President, PPKM
- Mr Alphonzus Widjaja, Chairman, Asosiasi Pengelola Pusat Belanja Indonesia (APPBI)
Absent with apologies:
- Mr Jeff Tsai, Chairman, Taiwan Council of Shopping Centers and Commercial Real Estate (TCSCRE)
- Ms Rowena Tomeldan, President, PJRM, Inc / Lecturer, University of the Philippines, Cesar Virata School of Business, Philippines (previously with Ayala Malls)
Judges for Top Sustainability Practices 2025-2026
L to R:
- Mr Samuel Lee, Deputy Director General (Promotion II), Tourism Malaysia
- Ar Sarly Adre Sarkum, CEO, Green Building Index (GBI)
- Ms Phang Sau Lian, President, PPKM
- Dr Yu Kee Su, President, FIABCI Malaysia
Absent with apologies:
- Ir Ashwin Thurairajah, Executive Director, GreenRE (Green Real Estate)
- Ir Ts Dr Leong Kah Hon, Hon Secretary, IEM (Perak Branch)
BEST EXPERIENTIAL MARKETING WINNERS
Category A: Net lettable area of 500,000 sq ft and below
PLATINUM WINNER
QUAYSIDE MALL
Cultural Quay Day 3.0
Quayside Mall’s “Cultural Quay Day 3.0 – 源远流长” (23–28 June 2026) celebrated Malaysian Chinese cultural legacy while pioneering retail innovation. Capitalizing on its outdoor lake, the mall made history as the first shopping mall in Malaysia to host an authentic Dragon Boat experience. Paired with national Acrobatic Lion Dance and 24 Festive Drum championships, a Visit Malaysia 2026 collaboration, and a gamified Weekend Kids Fun Pass, the festival drew 124,123 visitors (117% of footfall target). Generating RM120,807.57 in tracked spend, the campaign set a new benchmark for cultural destination marketing.
L to R:
- Tan Sri Eddy Chen, Advisor, PPKM
- Roger Ko, Quayside Mall
- KK Ng, Quayside Mall
- Phang Sau Lian, President, PPKM
GOLD WINNER
fAHRENHEIT88
fahrenheit88 – Trail of Colours
Beyond Celebration: Driving Community Impact Through Deepavali Experience
A purpose-led Deepavali campaign that moved beyond traditional festive décor to create a platform where community participation, youth creativity, and conservation advocacy inspired meaningful action. In collaboration with WWF-Malaysia and 4 local universities, 150 students co-created 100 eco-friendly elephant sculptures, transforming fahrenheit88 into an immersive public art experience that promoted environmental awareness. Through a public donation initiative, shoppers supported WWF-Malaysia’s Save Our Elephants programme and received a uniquely decorated sculpture as a keepsake. The campaign raised RM180,000 for conservation efforts, reinforcing Fahrenheit88’s position as a socially responsible destination delivering lasting community impact.
L to R:
- Tan Sri Eddy Chen, Advisor, PPKM
- Lee Chee Hoe, fahrenheit88
- Zoe Ng, fahrenheit88
- Phang Sau Lian, President, PPKM
SILVER WINNER
AEON MALL AU2 SETIAWANGSA
Langkah Sihat, Malaysia Sejahtera
In conjunction with Malaysia Health & Wellness Month, the AEON MALL x MOH Mall Walking Challenge – 10,000 Steps to a Healthier Malaysia transformed AEON MALL AU2 Setiawangsa into the flagship wellness hub, inspiring participation across 26 AEON MALLs nationwide. The campaign engaged 1,161 participants, achieving 17.9 million collective steps while delivering 120% customer traffic growth, 130% F&B tenant sales growth, and RM2.7 million in media value. More than a walking event, it showcased the successful partnership between AEON MALL and the Ministry of Health, positioning shopping malls as community wellness hubs that inspire healthier lifestyles while strengthening retail performance.
L to R:
- Tan Sri Eddy Chen, Advisor, PPKM
- Nikki Lee, AEON Malls
- Munirah Azmi, AEON Malls
- Phang Sau Lian, President, PPKM
Category B: Net lettable area of 500,001 to 999,999 sq ft
PLATINUM WINNER
PAVILION DAMANSARA HEIGHTS
Heights of Happiness at Pavilion Damansara Heights
With the challenge of a half-opened mall, Pavilion Damansara Heights has emerged as a vibrant hub of culture and commerce. In the Year of the Snake, its Heights of Happiness campaign reimagined Chinese New Year traditions through art and storytelling, centered on the character “喜” (Happiness) and snake-inspired calligraphy. The highlight was Malaysia’s largest handcrafted Chinese Culture Diorama in a mall—93 feet long—created with the World Culture Organisation and The Federation of Calligraphy Society Malaysia. The campaign drove over RM6 million in sales and a 20% increase in footfall, cementing the mall’s status as a rising festive and retail destination.
GOLD WINNER
SUNGEI WANG PLAZA
Moonlit Blossom – A Lunar Reunion Lantern Parade 2024
The PPK award-winning Moonlit Blossom Lantern Parade returned for its eighth edition at Sungei Wang Plaza, lighting up Bukit Bintang with Malaysia’s largest lantern parade. Held over the Malaysia Day weekend, the event drew thousands of local and international visitors. Highlights included 33 lion and dragon dance troupes, a thunderous 40-drum performance, fireworks, and vibrant cultural showcases. The celebration was further elevated by top Chinese-language artistes from Malaysia’s leading Chinese TV channel, 8TV, and personalities from Eight FM, one of Malaysia’s top Chinese-language radio stations — creating a powerful night of culture, entertainment, and unity in the city.
SILVER WINNER
SUNWAY VELOCITY MALL
Moonlight Odyssey Mid-Autumn 2024 – A Communal Feast & Gathering
While the Mid-Autumn Festival celebration is highly popular among Malaysia’s Chinese community, competition among malls to attract the community is intense. Each mall will attempt to outdo each other in decorations, variety of mooncakes and others. The highlight of the festival, the lantern parade is almost done by every mall resulting in no differentiation or uniqueness. Sunway Velocity decided to revisit the true spirit of the festival and hosted a community feast for 300 people amidst Tang Dynasty setup when the festival was first publicly celebrated. This garnered over 1.6 million reach on social media and helped boost sales by 12%.
Category C: Net lettable area of 1,000,000 sq ft and above
PLATINUM WINNER
SURIA KLCC
Kuala Lumpur Fashion Week (KLFW) 2024
In an unprecedented collaboration, Suria KLCC co-organised and hosted Kuala Lumpur Fashion Week 2024; the first-ever outdoor fashion showcase beneath the PETRONAS Twin Towers. This bold move transformed Esplanade KLCC into a high-fashion epicentre, anchoring the Fashion & Beauty Campaign which rewarded shoppers with e-Vouchers and exclusive KLFW access. Results were exceptional: tenant sales exceeded target by 130.2%, traffic surged 142.9%, PR value reached RM248.37 million, and social reach topped 2.39 million. With a staggering ROI of 34,560%, the campaign solidified Suria KLCC as the definitive experiential destination, elevating the retail landscape and setting a new industry benchmark.
PLATINUM WINNER
PAVILION KUALA LUMPUR
Christmas Enchantment 2024
Pavilion Kuala Lumpur mesmerised shoppers with its dazzling ‘Christmas Enchantment’ celebration from 15 November 2024 to 1 January 2025, transforming the mall into a golden festive wonderland complete with Southeast Asia’s tallest Dior Christmas tree, magical snowfall experiences, and immersive 3D AR shows. Strategic partnerships with Dior, Venchi, Blanc 1664 and Alipay+ elevated the celebration’s luxury appeal, experiential impact and digital innovation, resulting in 22% increase in mall footfall, an ROI of 10,057%, 25% rise in average spend and achieving 33% increase in PR value compared to Christmas 2023.
GOLD WINNER
THE EXCHANGE TRX
Christmas 2024 – Sparkle & Splendour
Sparkle & Splendour transformed The Exchange TRX into Kuala Lumpur’s most iconic Christmas destination, anchored by Malaysia’s first Tiffany & Co. Christmas tree featuring the iconic Bird on a Rock. Highlights included a Louis Vuitton Holiday Pop-Up, LEGO’s Gift the Superpower of Play, a WICKED Christmas experience, and a 60-ft UOB Christmas tree at Raintree Plaza. The campaign blended luxury, creativity, and family engagement, supported by a multi-tiered UOB redemption programme that drove spending and loyalty. Drawing 4.5 million visitors, generating RM40.3 million in Public Relations value, and achieving double-digit sales growth, it redefined festive retail experiences in Malaysia.
TOP SUSTAINABILITY PRACTICES WINNERS
Platinum winners of Top Sustainability Practices 2024-2025 (all categories)
L to R:
- Phang Sau Lian, PPKM President
- Chai Wen Yew and Chuah Pui Xi, Sunway Carnival Mall
- Lara Rowena and Kung Suan Ai, Pavilion Kuala Lumpur
- Andy Song and Suly Ooi, Design Village Outlet Mall
- YBrs En Mohd Amirul Rizal Abdul Rahim, Tourism Malaysia
Category A: Net lettable area of 500,000 sq ft and below
PLATINUM WINNER
DESIGN VILLAGE OUTLET MALL
Launch of DV Zerowaste Composting, EV Charging Hub & GreenRE Platinum Award Ceremony
Design Village Outlet Mall became Malaysia’s first fully certified GreenRE Platinum outlet mall in March 2025. The initiative included the launch of a 1.97MWp solar Photovoltaic (PV) system generating 2,868 MWh annually, a 14-bay Electric Vehicle (EV) Charging Hub including a 120kW DC fast charger, and a food waste composting facility capable of diverting 109 metric tons of waste yearly. Implemented through zero-capex models and strategic partnerships, these efforts support Environmental, Social, Governance compliance and long-term carbon reduction. Ongoing trials for rainwater harvesting and a hydroponic wellness initiative further reinforce the mall’s evolving sustainability roadmap toward zero landfill waste and greener infrastructure.
GOLD WINNER
QUAYSIDE MALL
Sustainability Initiative
Quayside Mall by Gamuda Land is Malaysia’s first neighbourhood mall to achieve GreenRE Energy (Silver) certification, exemplifying the Group’s commitment to the Gamuda Green Plan (GGP). As a model for low-carbon, community-centric retail, the mall integrates key sustainability features including rooftop solar photovoltaic (PV), rainwater harvesting, food waste composting, and connectivity to a township-wide recycling network. Governed by an Energy Management Committee (EMC), it actively monitors and optimises energy performance. Aligned with GGP’s carbon reduction targets of 30% by 2025 and 45% by 2030, Quayside Mall sets a benchmark in green retail infrastructure, supporting long-term environmental resilience and sustainable urban living.
SILVER WINNER
SUNWAY CITRINE HUB
K Space @ Sunway Citrine: Intercultural Sustainability and Social
Launched in February 2025, K Space @ Sunway Citrine Hub is Malaysia’s first mall-based intercultural hub designed to foster inclusivity and sustainable urban communities. Endorsed by the Korean Ambassador, it offers embassy services, cultural exchange workshops, and Korean language classes for locals. Within its first five months, K Space hosted over two semesters of language classes, drew 1,500+ participants to over 50 cultural workshops and strengthened ties between Korean expatriates and Malaysians. Aligning with Sustainable Development Goal (SDG) 11 on Sustainable Cities and SDG 4 (Quality Education), K Space redefines mall spaces as platforms for social sustainability, learning, and multicultural empathy.
Category B: Net lettable area of 500,001 to 999,999 sq ft
PLATINUM WINNER
SUNWAY CARNIVAL MALL
From Waste to Wonder
From Waste to Wonder is Sunway Carnival Mall’s ongoing sustainability campaign, highlighted during World Environment Day to encourage environmental responsibility and community participation. Rooted in Sustainable Development Goal (SDG) 12 and SDG 15, the initiative features compost giveaways, upcycled festive decorations, and a pedal-powered energy zone that blends education with engagement. These efforts reflect the mall’s broader ESG commitment, from solar panels and energy- efficient systems to rainwater harvesting and waste segregation. With 40% reduction in landfill waste to date, the campaign inspires shoppers to see the beauty in renewal and rethink everyday habits through shared responsibility and mindful action.
GOLD WINNER
SUNWAY VELOCITY MALL
Together for a Waste-Free Tomorrow
Sustainability is a core principle that drives every aspect of Sunway Velocity Mall. Like any large-scale commercial space, waste generation is inevitable, stemming from both tenants and the mall. Recognising this, we’ve taken proactive steps to reduce our environmental footprint, particularly our contribution to landfills. To date, we have implemented seven targeted waste management practices across various stages of our waste cycle, reinforcing our commitment to responsible resource use. Underpinning these efforts is a culture rooted in inclusion, innovation, and impact that aspires to lead by example and inspire urban communities to embrace sustainable waste habits for a greener future.
SILVER WINNER
TOPPEN SHOPPING CENTRE
Toppen’s Road to Sustainability – Every Step Counts
TOPPEN’s Road to Sustainability: Every Step Counts is a year-long initiative featuring nine impactful campaigns to promote sustainable living. These campaigns engage customers through campaign activities at the RBBC (Recycling Buy-Back Centre). Each campaign encourages customer participation through engagement, raising awareness on eco-friendly practices that highlight the importance of recycling and green living. By integrating sustainability into everyday experiences, the initiative not only fosters environmental awareness but also increases footfall to the RBBC, creating valuable sales opportunities for tenants. This approach positions TOPPEN as a community-driven mall championing long-term sustainability and responsible consumer behaviour.
Category C: Net lettable area of 1,000,000 sq ft and above
PLATINUM WINNER
PAVILION KUALA LUMPUR
Pavilion Loves Sustainability 2025
Pavilion Kuala Lumpur led Pavilion Loves Sustainability 2025 as an in-house ESG campaign integrating environmental and social impact into one cohesive platform. Strategic partnerships with Kiehl’s and the Nicol David Organisation anchored immersive installations, shopper redemptions, community workshops and Pavilion REIT’s first ESG video. The campaign achieved a 247% publicity ROI, RM6.8 million in tracked spend and high customer relationship management engagement. Recognised with the ESG Company of the Year Award, Pavilion KL proved that meaningful sustainability can also be measurable, reinforcing its long-term commitment to responsible, community-driven retail in Malaysia’s premier lifestyle destination.
GOLD WINNER
SUNWAY PYRAMID
Sunway Pyramid’s Eco-tech Transformation
Sunway Pyramid redefines the sustainable mall of tomorrow by embracing a holistic 360-degree approach to operational excellence. As technology evolves, retrofitting legacy infrastructure remains a challenge—but what was once impossible at our opening, Sunway Pyramid has now made possible through innovation and adaptive upgrades. Through the integration of AI-powered systems and sustainable technologies, the mall minimises resource consumption, optimises energy use, and enhances customer engagement, creating an eco-conscious space that addresses today’s environmental challenges. Sunway Pyramid exemplifies how a forward-thinking, smart mall can lead the way in sustainability, setting a new standard for the retail industry.
SILVER WINNER
IOI CITY MALL
Sustaining The Future Today
IOI City Mall, Malaysia’s largest retail destination, champions sustainability with the nation’s largest mall rooftop solar photovoltaic (PV) system, energy-efficient operations, advancing renewable energy and low-carbon mobility. Guided by the IOI Sustain Roadmap 2030, its strong governance integrates Board-led Environmental, Social, Governance accountability, transparent reporting, and stakeholder-driven initiatives. Through digital transformation, community green spaces, and partnerships with regulators and non-governmental organisations, IOI City Mall demonstrates measurable climate action while enhancing visitor experiences, setting a benchmark for sustainable mall operations and showing that growth and environmental stewardship can progress hand-in-hand.
