![\"\"](\"https:\/\/www.ppkm.org.my\/site\/wp-content\/uploads\/2025\/11\/platinum-winner-marketing.jpg\")
<\/figure>\n\n\n\nPlatinum winners of Best Experiential Marketing 2024-2025 (all categories)<\/strong><\/p>\n\n\n\n L to R:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong> Festival Kraf Johor (FKJ) 2024 was held from December 19 to 30 at Padang Akasia, Angsana Johor Bahru Mall. Organised by Kraftangan Malaysia, the festival showcased Malaysia\u2019s rich craft heritage through product sales, exhibitions, live demonstrations, and interactive craft sessions. A key highlight is the Malaysian Craft Product Showcase featuring 24 batik designs inspired by regional floral motifs. The event also included a themed Landscape and Garden Architecture Exhibition and engagements with craft entrepreneurs. Held alongside Festival Kota Selatan (FKS) 2024, FKJ 2024 celebrates Johor\u2019s cultural identity through traditional performances, local cuisine, and the Johor National Art House Exhibition. GOLD WINNER<\/strong> Sunway Big Box’s five-day New Year\u2019s Eve campaign from 27 to 31 December 2024 celebrated SCIP\u2019s 10th Anniversary with Johor\u2019s first-ever Hoholand with over 40 online KOL brands being brought offline. Drawing over 120,000 visitors, the campaign boosted footfall by 107% and tenant sales by 30%. The campaign highlights allowed visitors to interact with their favourite KOLs and purchase exclusive items offline, offering exclusive concert countdown, dining experience with stage views, and stunning midnight fireworks as the finale. Merging online influence with on- ground excitement, the campaign surpassed objectives, repositioning Sunway Big Box as SCIP\u2019s lifestyle epicentre and the southern region\u2019s celebration destination. SILVER WINNER<\/strong> Cheras LeisureMall’s “Moonlit Joys” Mid-Autumn campaign, held from 26 August to 30 September 2024, showcased the celebration of cultural heritage and highlighted community creativity. In collaboration with 14 nearby primary schools, 1,542 students’ hand-painted lanterns earned a Malaysia Book of Records title for the Most Hand-Painted Lanterns by Children. These lanterns transformed key mall areas into a vibrant showcase of youthful imagination and festive charm, reinforcing the mall’s role as a cherished neighbourhood hub nearing its 30-year milestone. Blending tradition, art, and youth participation, the campaign fostered deeper emotional connections while driving foot traffic, engagement, and brand affinity. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong> With the challenge of a half-opened mall, Pavilion Damansara Heights has emerged as a vibrant hub of culture and commerce. In the Year of the Snake, its Heights of Happiness campaign reimagined Chinese New Year traditions through art and storytelling, centered on the character \u201c\u559c\u201d (Happiness) and snake-inspired calligraphy. The highlight was Malaysia\u2019s largest handcrafted Chinese Culture Diorama in a mall\u201493 feet long\u2014created with the World Culture Organisation and The Federation of Calligraphy Society Malaysia. The campaign drove over RM6 million in sales and a 20% increase in footfall, cementing the mall\u2019s status as a rising festive and retail destination.<\/p>\n\n\n\n GOLD WINNER<\/strong> The PPK award-winning Moonlit Blossom Lantern Parade returned for its eighth edition at Sungei Wang Plaza, lighting up Bukit Bintang with Malaysia\u2019s largest lantern parade. Held over the Malaysia Day weekend, the event drew thousands of local and international visitors. Highlights included 33 lion and dragon dance troupes, a thunderous 40-drum performance, fireworks, and vibrant cultural showcases. The celebration was further elevated by top Chinese-language artistes from Malaysia\u2019s leading Chinese TV channel, 8TV, and personalities from Eight FM, one of Malaysia\u2019s top Chinese-language radio stations \u2014 creating a powerful night of culture, entertainment, and unity in the city.<\/p>\n\n\n\n SILVER WINNER<\/strong> While the Mid-Autumn Festival celebration is highly popular among Malaysia\u2019s Chinese community, competition among malls to attract the community is intense. Each mall will attempt to outdo each other in decorations, variety of mooncakes and others. The highlight of the festival, the lantern parade is almost done by every mall resulting in no differentiation or uniqueness. Sunway Velocity decided to revisit the true spirit of the festival and hosted a community feast for 300 people amidst Tang Dynasty setup when the festival was first publicly celebrated. This garnered over 1.6 million reach on social media and helped boost sales by 12%.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong> In an unprecedented collaboration, Suria KLCC co-organised and hosted Kuala Lumpur Fashion Week 2024; the first-ever outdoor fashion showcase beneath the PETRONAS Twin Towers. This bold move transformed Esplanade KLCC into a high-fashion epicentre, anchoring the Fashion & Beauty Campaign which rewarded shoppers with e-Vouchers and exclusive KLFW access. Results were exceptional: tenant sales exceeded target by 130.2%, traffic surged 142.9%, PR value reached RM248.37 million, and social reach topped 2.39 million. With a staggering ROI of 34,560%, the campaign solidified Suria KLCC as the definitive experiential destination, elevating the retail landscape and setting a new industry benchmark.<\/p>\n\n\n\n PLATINUM WINNER<\/strong> Pavilion Kuala Lumpur mesmerised shoppers with its dazzling \u2018Christmas Enchantment\u2019 celebration from 15 November 2024 to 1 January 2025, transforming the mall into a golden festive wonderland complete with Southeast Asia\u2019s tallest Dior Christmas tree, magical snowfall experiences, and immersive 3D AR shows. Strategic partnerships with Dior, Venchi, Blanc 1664 and Alipay+ elevated the celebration\u2019s luxury appeal, experiential impact and digital innovation, resulting in 22% increase in mall footfall, an ROI of 10,057%, 25% rise in average spend and achieving 33% increase in PR value compared to Christmas 2023.<\/p>\n\n\n\n GOLD WINNER<\/strong> Sparkle & Splendour transformed The Exchange TRX into Kuala Lumpur\u2019s most iconic Christmas destination, anchored by Malaysia\u2019s first Tiffany & Co. Christmas tree featuring the iconic Bird on a Rock. Highlights included a Louis Vuitton Holiday Pop-Up, LEGO\u2019s Gift the Superpower of Play, a WICKED Christmas experience, and a 60-ft UOB Christmas tree at Raintree Plaza. The campaign blended luxury, creativity, and family engagement, supported by a multi-tiered UOB redemption programme that drove spending and loyalty. Drawing 4.5 million visitors, generating RM40.3 million in Public Relations value, and achieving double-digit sales growth, it redefined festive retail experiences in Malaysia.<\/p>\n\n\n\n <\/p>\n\n\n\n Platinum winners of Top Sustainability Practices 2024-2025 (all categories)<\/strong><\/p>\n\n\n\n L to R:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong> Design Village Outlet Mall became Malaysia’s first fully certified GreenRE Platinum outlet mall in March 2025. The initiative included the launch of a 1.97MWp solar Photovoltaic (PV) system generating 2,868 MWh annually, a 14-bay Electric Vehicle (EV) Charging Hub including a 120kW DC fast charger, and a food waste composting facility capable of diverting 109 metric tons of waste yearly. Implemented through zero-capex models and strategic partnerships, these efforts support Environmental, Social, Governance compliance and long-term carbon reduction. Ongoing trials for rainwater harvesting and a hydroponic wellness initiative further reinforce the mall’s evolving sustainability roadmap toward zero landfill waste and greener infrastructure.<\/p>\n\n\n\n GOLD WINNER<\/strong> Quayside Mall by Gamuda Land is Malaysia\u2019s first neighbourhood mall to achieve GreenRE Energy (Silver) certification, exemplifying the Group\u2019s commitment to the Gamuda Green Plan (GGP). As a model for low-carbon, community-centric retail, the mall integrates key sustainability features including rooftop solar photovoltaic (PV), rainwater harvesting, food waste composting, and connectivity to a township-wide recycling network. Governed by an Energy Management Committee (EMC), it actively monitors and optimises energy performance. Aligned with GGP\u2019s carbon reduction targets of 30% by 2025 and 45% by 2030, Quayside Mall sets a benchmark in green retail infrastructure, supporting long-term environmental resilience and sustainable urban living.<\/p>\n\n\n\n SILVER WINNER<\/strong> Launched in February 2025, K Space @ Sunway Citrine Hub is Malaysia\u2019s first mall-based intercultural hub designed to foster inclusivity and sustainable urban communities. Endorsed by the Korean Ambassador, it offers embassy services, cultural exchange workshops, and Korean language classes for locals. Within its first five months, K Space hosted over two semesters of language classes, drew 1,500+ participants to over 50 cultural workshops and strengthened ties between Korean expatriates and Malaysians. Aligning with Sustainable Development Goal (SDG) 11 on Sustainable Cities and SDG 4 (Quality Education), K Space redefines mall spaces as platforms for social sustainability, learning, and multicultural empathy.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong> From Waste to Wonder is Sunway Carnival Mall\u2019s ongoing sustainability campaign, highlighted during World Environment Day to encourage environmental responsibility and community participation. Rooted in Sustainable Development Goal (SDG) 12 and SDG 15, the initiative features compost giveaways, upcycled festive decorations, and a pedal-powered energy zone that blends education with engagement. These efforts reflect the mall\u2019s broader ESG commitment, from solar panels and energy- efficient systems to rainwater harvesting and waste segregation. With 40% reduction in landfill waste to date, the campaign inspires shoppers to see the beauty in renewal and rethink everyday habits through shared responsibility and mindful action.<\/p>\n\n\n\n GOLD WINNER<\/strong> Sustainability is a core principle that drives every aspect of Sunway Velocity Mall. Like any large-scale commercial space, waste generation is inevitable, stemming from both tenants and the mall. Recognising this, we\u2019ve taken proactive steps to reduce our environmental footprint, particularly our contribution to landfills. To date, we have implemented seven targeted waste management practices across various stages of our waste cycle, reinforcing our commitment to responsible resource use. Underpinning these efforts is a culture rooted in inclusion, innovation, and impact that aspires to lead by example and inspire urban communities to embrace sustainable waste habits for a greener future.<\/p>\n\n\n\n SILVER WINNER<\/strong> TOPPEN\u2019s Road to Sustainability: Every Step Counts is a year-long initiative featuring nine impactful campaigns to promote sustainable living. These campaigns engage customers through campaign activities at the RBBC (Recycling Buy-Back Centre). Each campaign encourages customer participation through engagement, raising awareness on eco-friendly practices that highlight the importance of recycling and green living. By integrating sustainability into everyday experiences, the initiative not only fosters environmental awareness but also increases footfall to the RBBC, creating valuable sales opportunities for tenants. This approach positions TOPPEN as a community-driven mall championing long-term sustainability and responsible consumer behaviour.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n PLATINUM WINNER<\/strong>\n
Category A: Net lettable area of 500,000 sq ft and below<\/strong><\/h4>\n\n\n\n
ANGSANA JOHOR BAHRU MALL<\/strong>
Discover Johor’s Artistic Soul<\/p>\n\n\n\n
<\/p>\n\n\n\n![\"\"](\"https:\/\/www.ppkm.org.my\/site\/wp-content\/uploads\/2025\/11\/Platinum-1.jpg\")
<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
SUNWAY BIG BOX RETAIL PARK<\/strong>
10th Anniversary Grand Celebration of Sunway City Iskandar Puteri (SCIP)<\/p>\n\n\n\n
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CHERAS LEISUREMALL<\/strong>
Moonlit Joys \u2013 Malaysia Book of Records: Most Hand- Painted Lanterns by Children<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nCategory B: Net lettable area of 500,001 to 999,999 sq ft<\/strong><\/h4>\n\n\n\n
PAVILION DAMANSARA HEIGHTS<\/strong>
Heights of Happiness at Pavilion Damansara Heights<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
SUNGEI WANG PLAZA<\/strong>
Moonlit Blossom – A Lunar Reunion Lantern Parade 2024<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
SUNWAY VELOCITY MALL<\/strong>
Moonlight Odyssey Mid-Autumn 2024 – A Communal Feast & Gathering<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nCategory C: Net lettable area of 1,000,000 sq ft and above<\/strong><\/h4>\n\n\n\n
SURIA KLCC<\/strong>
Kuala Lumpur Fashion Week (KLFW) 2024<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
PAVILION KUALA LUMPUR<\/strong>
Christmas Enchantment 2024<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
THE EXCHANGE TRX<\/strong>
Christmas 2024 – Sparkle & Splendour<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nTOP SUSTAINABILITY PRACTICES WINNERS<\/strong><\/h3>\n\n\n\n
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Category A: Net lettable area of 500,000 sq ft and below<\/strong><\/h4>\n\n\n\n
DESIGN VILLAGE OUTLET MALL<\/strong>
Launch of DV Zerowaste Composting, EV Charging Hub & GreenRE Platinum Award Ceremony<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
QUAYSIDE MALL<\/strong>
Sustainability Initiative<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
SUNWAY CITRINE HUB<\/strong>
K Space @ Sunway Citrine: Intercultural Sustainability and Social<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nCategory B: Net lettable area of 500,001 to 999,999 sq ft<\/strong><\/h4>\n\n\n\n
SUNWAY CARNIVAL MALL<\/strong>
From Waste to Wonder<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n
SUNWAY VELOCITY MALL<\/strong>
Together for a Waste-Free Tomorrow<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/a><\/figure>\n<\/figure>\n\n\n\n
TOPPEN SHOPPING CENTRE<\/strong>
Toppen’s Road to Sustainability – Every Step Counts<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nCategory C: Net lettable area of 1,000,000 sq ft and above<\/strong><\/h4>\n\n\n\n
PAVILION KUALA LUMPUR<\/strong>