Chinese New Year Campaign
The Chinese New Year Campaign will feature a comprehensive festive experience designed to drive footfall and enhance visitor engagement. Shoppers will enjoy an attractive redemption programme with a minimum spend, encouraging higher retail sales across participating outlets. A festive bazaar will offer seasonal gifts, snacks, and décor items to create a lively shopping atmosphere. Throughout the campaign, visitors can participate in interactive activities and themed workshops catered to both adults and children. Stage performances, including traditional cultural shows, lion dances, and musical acts, will further elevate the festive mood and create memorable experiences for mall visitors.